“He had the only $400 fairway wood on the market and he did that to get attention. “When Exotics started out, David wanted something high-priced,” says Tour Edge Marketing VP Jon Claffey. By 2000, Glod decided to expand into premium equipment aimed at the better player and in 2005 introduced the ultra-premium Exotics line. Like any good entrepreneur, he found a large gaping hole in a lucrative market: high-quality, low-cost clubs for the average recreational golfer. A college teammate of Lee Janzen and Rocco Mediate, Glod was equal parts golf pro and entrepreneur. At the very least, it’s worth a deeper dive to find out why.ĭavid Glod started Tour Edge in his garage outside of Chicago in the mid-1980s. The Big Five’s domination is so complete that there’s precious little room at the table for the “challenger brands.” Companies such as Wilson, Cleveland-Srixon, Mizuno, PXG and every other company that makes drivers are fighting and scrapping for just a sliver of that last 10 percent of the driver market.Īs far as the Big Five are concerned, the challenger brands are more of an annoyance than anything else.Īgainst that backdrop, Tour Edge’s five straight years of record salesand 33 straight years of turning a profit are, on the face of it, remarkable. Sure, there have been individual clubs that have stood out for a season or two but, by and large, the status quo remains unthreatened. It’s a ratio that hasn’t moved much, if at all, this century. ![]() It’s generally accepted that nine out of every 10 drivers sold come from Callaway, TaylorMade, PING, Titleist and Cobra – the so-called Big Five.
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